How To Create a Business Facebook Page
In today’s next generation business marketing tutorial I would like to discuss how to create a Facebook page. This could also be referred to as a Fan Page or a Facebook Business Webpage.
Facebook Fanpages are used by businesses, organizations and other public figures to broadcast announcements to those who are interested in what they’re doing and want to connect with them. Using applications you can enhance your page by adding video, audio, news feeds, event announcements and more.
It’s important to note that only the official representative of an organization, business, etc can create a page and once created, that person can then assign someone to assist with the management of the page. So let’s discuss the steps you need to follow to get your Facebook page
Step 1: Facebook Page Setup
- To begin you simply click “Create a Page” in the lower right corner of the home page or click here to get started.
- Next you’re going to select the type of page you want to create; Official Page or Community page. For this demonstration, we’re creating an Official Page for a business.
- You’re now going to choose what the page is for (local business, product/organization or public figure). If you’re having a difficult time please feel free to use the drop-down that appears after you make the first selection.
- Once you’ve chosen what your page is for you will need to name your page. Make sure to use keywords related to your business. This will help with , or search engine optimization, which will help your page rank in the SERPS ( AKA search engines like Google)
- Like any other thing on the internet you’ve got to read and agree to the terms. If you don’t agree, obviously, you cannot create a page.
- Once you’ve read through the terms and agreed to them (if you didn’t then I guess this is where your tutorial ends…lol) Click Create Page when you’re finished. Pretty simple so far right?
Step 2: Navigate to Custom Settings Page
Now you’re going to sign in to your Facebook account & located under your profile picture you should now see a link for Ads & Pages as illustrated in the image below. To get started customizing your new page click the link.
Step 3: Page Settings
This is where you can set any restrictions for location, age, whether you want to publish your page or leave it unpublished until you have finished it. You can edit your Wall settings, add applications, etc.
I’m not going to go through these, but I do encourage you to take some time to see what is available. Remember, the goal is to have your page be a positive representation of your business so you can connect with clients, customers and perhaps even some JV partners.
Click “Edit” below each section, to edit those settings. Be sure to click Save Changes for each section before moving on.
Once you’ve finished with the settings, it’s time to move on to customizing your page. To get there, simply click the question mark at the top of the settings page. See image above.
Step 4: Customize your page
Customizing your page is just like customizing your profile page. You’ll want to upload an image that represents your company, add a business summary as a way to introduce your business to members and prospective customers or clients and so forth.
Select “Edit Page” to add specifics such as websites, contacts, addresses and phone numbers.
Step 5: Invite friends view your page
To invite (called “suggest”) people to view your page; click the “Suggest To Friends” link under your profile picture.
Select from your friends list those you would like to invite to your page. Add a personal message if you’d like.
Click Send Invitation.
If you are comfortable doing so, ask your friends to recommend your page to their friends. If you’re not comfortable doing this, that’s ok. Your following will naturally grow as people see that their friends have joined your page. They will visit out of curiosity and many will join.
Additional Notes:
Where pages show up and how you can find them:
Pages will show up in the search results on Facebook & they are in the main Facebook Page Directory. They also show up on the “Info” tab of any FB member who connects with the page.
Pages can also be found by clicking “Advertising” at the bottom of any FB page then clicking the “Facebook Page” link on the page that populates.
To send your followers an update:
You can update all of your followers or just a select group of followers about new page content, upcoming events, specials and more. These settings are controlled under the “Customize” option in the dropdown next to the “Share” button in the publish box.
All updates will appear in the “Updates” tab of a user’s Inbox. Updates published for a select group will only be visible to those users. They will not show up in the news feeds, on your page or anywhere else on Facebook.
To post an update, click the “Share” button on the left side of your page.
To create an event:
You first have to add the “Events” tab to your page by clicking the + sign at the top of the page publisher and selecting the Events option.
From there, you simply add a new event on the events tab.
To advertise your page:
From the settings page, click Promote your page and follow the instructions given.
If you’re interested in learning more about implementing Next Generation Business Marketing methods like Facebook into your business then please check out my free Facebook Business Marketing Guide by clicking here
